Product Marketing Specialist


Working out of our Murarrie, Brisbane office this is a newly created role with exciting prospects due to growth through new partnerships and international opportunities.

A bit about us

Established in 2017, mIoT, a Madison Group Enterprises Business (, is a pioneer in manufacturing Cellular based IoT technology that is able to be employed across a broad range of industries and applications. The range of Captis cellular data loggers, collects and stores measurements and readings from sensors and meters. These are then transmitted via the Industrial Cellular (NBIoT) Network to an IoT cloud platform, where collected data is consolidated, analysed and distributed as useful data to end users

We are an established start-up with a long-term technology supply agreement with a major telco in Australia and have made inroads in several international markets.

The opportunity

Working with innovative new products within the IoT ecosystem this role will provide leadership and strategy across all marketing and communication programs for mIoT and its associated products.

Day to day you will:

  • Assist in the development of go-to-market plans including the creation of marketing strategies to support lead generation and sales activities
  • Develop and manage communication strategies to launch products throughout different stages of the customer journey
  • Work with the technical team to develop literature for products including sales tools, collateral, website content, product videos, technical data sheets, whitepapers, press releases and presentations
  • Lead the production and execution of events, such as trade shows, roadshows, major product launches etc including defining and measuring ROI of complete event investment

The benefits

At mIoT we are passionate about making an impact and we are looking for someone who also believes that the ability to connect millions of people and things, across our vast country and the world, is exciting and brings about endless opportunities.

We are based in a newly built office in Murarrie, Brisbane with ample onsite parking available. Lunch is provided each day by our onsite cook and internally our culture has been described by our team members as “friendly, supportive and inclusive”. While as an organisation we work strategically and with the support of the Madison Group of companies, we think and act like a start-up. We’re fast, we’re dynamic and we challenge the status quo.

What we are looking for

Your previous experience within product marketing for the technology or automation industry will help provide the edge we are looking for in this role. We are seeking someone who understands and loves technical products and knows how to market them in a B2B environment.

To support your application, you will have:

  • A degree in Business Marketing, Business or a related field
  • The ability to see the big picture, constantly imagine future scenarios and create strategies to sustain competitive advantage
  • Be known as someone who constantly achieves results, even under tough circumstances and pursues everything with energy, drive and the need to finish
  • A strong design aesthetic with the ability to interpret brand guidelines accurately to suit their purpose
  • The capability to take a creative idea and put it into practice
  • Delivers effective communication skills by developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
  • A working knowledge of CMS’s (WordPress an advantage) management and digital marketing best practice including social media management

If this sounds like you, please apply now! All applications must include a cover letter outlining how you would add value to this role and resume to be considered. Applications will be reviewed and interviews commenced as applications are submitted. We encourage anyone interested to apply asap to avoid missing out on this opportunity.

Recruitment agencies: thank you for your interest in working with us, but we’ve got this. We will reach out if we need your assistance. Any unsolicited resumes sent will not be considered a candidate introduction.

Candidate Application Form

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